Autumnal tempest

I couldn’t resist taking photos of a thunderstorm passing over Maungarei (Mt Wellington) this afternoon. I love the swirly, looming palette of blue and blue-grey that envelops the landscape. A perfect backdrop for the rich, warm tones of autumn leaves, a rainbow and the setting sun.

Storm advancing

I tried very hard to catch a lightning strike to no avail. That will be a challenge for another day.

Total immersion

Hint of a rainbow

Maungarei orange glory

The storm heads south and the sun sets leaving just a tinge of orange.

Sun almost set and storm moves south

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Spurred to literary rage by advertising

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Right, that does it. Now I’m off on a rant. My husband is rolling his eyes….

I generally tolerate advertising, I do quite a good job of ignoring and evading it. Stuff in my mail goes straight into the recycling or on a rare occasion might get used as mulch, compost or rubbish wrapping. I use the freeview machine to zoom through ads on the tele at high speed. I haven’t minded the sidebar ads on facebook because generally I don’t see them or if I do they are totally inappropriate for me or uninteresting. Today however I took intense dislike to a particular ad right in the middle of my facebook news feed. This is where I want to see what my friends have been up to, it’s where I want to see news or views about issues or brands I’ve signed up to. It was an ad for a weight loss product with some gross, oiled up, lumpy, digitally deranged excuse for a female in a bikini. I can’t even remember what the product was. I may be in my forties and my body is likely past its best before date. But facebook advertisers f off with your f’ing weight loss shit. 1) My BMI is normal 2) my husband thinks I’m sexy 3) I am a scientist and I know all that shit you are advertising DOESN’T work.

So now I’m sensitised! I’ve suddenly started taking notice of the ads in my news feed- and please note advertisers – not in a good way. I will be paying careful attention and specifically doing everything I can to expunge, delete and NOT spend a skerric on any product or service that I haven’t specifically sought or liked that appears in my news feed or is “promoted” on my twitter feed.